The Netto Brand
Tone of voice
We strive to signify timeliness, discount, good stories and, not least, exciting products. Among other things, we do this by talking to the consumers face-to-face, and preferably with a twinkle in the eye.
We speak a language that everyone can understand, we use layman’s terms in our choice of words, and we want our customers to see us as sweet and genuine.
We never shout or act aggressive, and definitely we do not embrace self-importance.