The Netto Brand

Netto’s mission has always been to help the customers get the most out of their money. And we will continue this mission. Values such as transparency and honesty are very important to Netto – the prices are the same for everyone, because we cherish the down-to-earth shopping experience.

Tone of voice

We strive to signify timeliness, discount, good stories and, not least, exciting products. Among other things, we do this by talking to the consumers face-to-face, and preferably with a twinkle in the eye.

We speak a language that everyone can understand, we use layman’s terms in our choice of words, and we want our customers to see us as sweet and genuine.

We never shout or act aggressive, and definitely we do not embrace self-importance.